Lara's Log

Google bids $500 million on Yelp

Posted on: January 12, 2010

If you’re anything like me when I read that headline, you’re thinking…who the hell is Yelp and why should I care? Well
gather round til I tell all…
According to the site, “Yelp is the fun and easy way to find, review and talk about what’s great – and not so great – in
your area.”
In cold hard facts, Yelp is an local-social network with about 26 million users across the US, Canada and the UK.  I’m
thinking of it as a kind of TripAdvisor meets Facebook…and Google has its eyes on it, bidding TEN times over the
estimated generated revenue to get its gFingers all over it.  But why?
Google is focused on developing more local content, as that what users (i.e. us) want, don’t you know.  Anyway, Yelp has a lot of eyeballs looking at it each month – roughly 8.5 million a month at last count – to read its user generated content on topics specific to local locations.  Acquiring Yelp will mean Google has direct access to this content while simulataneously providing fantastic advertising space opportunities for Google’s advertisers.
What’s that got to do with us? Directly? Probably not much. But it does represent another step towards total gDomination. Which depending on how much you believe their ‘Do no evil’ motto is a good or bad thing.
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