Lara's Log

To Tweet or not to Tweet

Posted on: January 12, 2010

For us involved in communicating with audiences in an online realm on behalf of a client, the social media debate (and more specifically privacy issues) rages on.

It seems to be an almost daily occurrence now where there are articles taking either side of this argument. With case studies of companies using Twitter to great effectiveness, to articles demanding we be honest about your Facebook or Twitter ROI to then articles banding people worried about privacy issues as Luddites.  It would appear that the jury is most definitely ordering in more food and settling for a long spell of deliberating before they make a judgement on the business benefits of social media.

What I find ironic with all this scare mongering to do with how much data Google, Facebook, Twitter have on each of its users (not to mention all the data the credit card companies hold!) is the fact that many many many people are perfectly happy to continue providing information to these companies. 75% of consumers want mobile geo-targeting, which allows customised offers from local stores and companies a massive possibility for companies to create direct, positive, and meaningful communications with their customers in real time. To the bewildering fact that there is now a site dedicated to publishing all your credit card transactions online. Well, all transactions you make with your ‘Blippy’ card. I’m assuming its taking its inspiration from store loyalty cards. Personally, I really struggle to find the benefit for this service. Then again, 1 month , 2,500 people, and over $200,000 of transactions later say I don’t get it.Whatever the critics say, it’s clear that audiences are willing to share personal information online with companies in return for goods or services.

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