Lara's Log

Project: Irish International Freight Association

Malahide Promotions were asked to work on promoting the Irish International Freight Association (IIFA) upcoming Diploma course.  The following campaign was decided upon:

  • Press releases announcing the diploma course were placed:
    • In the IIFA newsletter and on their website,
    • On Chambers Ireland website and magazine,
    • On online press release sites such as 24-7pressrelease.com, and
    • Submitted to trade magazines and newspapers
  • Creation of video to be posted on the IIFA website and YouTube.  Press releases were created announcing the use of YouTube as an advertising medium for the diploma and distributed as the previous press releases.
  • Creation of Facebook page for the IIFA, with the view of providing course information for the participants as well as providing a space for them to discuss issues or topics.

The success of this campaign was evident from a full attendance of the course.  Additionally, the publicity of the IIFA has been greatly increased through these efforts.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Recent Tweets

%d bloggers like this: