Lara's Log

Posts Tagged ‘adobe photoshop

First work done on FreightFox was to rearrange the home page and add text that explained what the site was about and how to use it. This was to help SEO but more importantly to benefit the user’s experience.

Once that was completed, I set about editing the meta tags to include keywords and creating text on pages to include keywords also.

Following this, I set about tackling the question of how to develop news, job and resource sections.  This resulted in deciding to create an entirely new site with it’s own .ie domain name.  I also decided to use WordPress to publish it.  This was decided from a number of factors: time, cost, and ease of use for future administrators of the site.

After conducting research on the themes available, I settled on Atahualpa as it was easily customisable and provided the core parts needed.

Plugins used:

  • Add to Any
  • All in One SEO
  • Bad Behaviour
  • Breadcrumb NavXT
  • Contact Form 7
  • Executable PHP Widget
  • Google Ajax Search
  • Hackadelic Sliding Notes
  • OIOPublishers
  • PS Auto Sitemap
  • Register Plus
  • Report Post
  • Role Manager
  • SpamShiv Lite
  • WP-RSS Import
  • WP to Twitter

I also worked with a programmer to develop our own FreightFox plugin. This enables us to relate pages to each other based on certain topics. The idea behind this is so that when someone posts a press release, they can relate it to their profile on FreightFox.

Aside from the actual creation of the site, I have also developed FreightFox’s online presence through the creation of a Facebook page and Twitter Account, as well as publishing press releases online and leaving comments on industry specific blogs and forums where possible.

I also created and implemented a number of email campaigns, announcing the launch of the site, as well as promotions for the printed directory itself. This was done using Constant Contact.

I also designed a number of designs for the site also, using Adobe Photoshop and Adobe Illustrator.

I also managed PPC campaigns for FreightFox using Google AdWords and Yahoo! Search Marketing.

Maggie came to me with a site that she had already created, but needed to bring it on a little farther. She had already selected a WordPress theme but required a bit more tweaking to get it as she wanted.

This included ensuring there was a header image for each page. In order to accomplish this, we had to transfer the site to a new hosting service and edit the some of the code.

She also wanted Upcoming Course dates to appear in the top right hand column.

Originally there was the idea of creating a splash page for this site – however this was discarded as it would damage Google rankings and also require an extra step for users to access the information they are looking for.

I worked with Maggie to create text that helped with her Google Rankings. This has resulted in her placing on the first page for her keywords, “Baby Massage Dublin”.

I also helped her with her Google AdWords campaign, advising her on how to get the best return for her investment.


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