Lara's Log

Posts Tagged ‘facebook

So, I’m now writing this from my new pad just off Broughton Street in Edinburgh. Pete and I moved in to the new place this weekend and so far, so good! The rooms are huge, the beds are soft, and the private gardens are gorgeous – there’s even a slide! Photos will be uploaded as soon as possible.

Facebook – what’s left to say, eh? Facebook changes settings without consulting anyone, people get angry, Facebook says sorry…rinse and repeat.  Don’t know about you, but I’m getting a bit bored of this dance. Next tune please!  I’m not saying what they did was right – I think the settings should be automatically set to private, including not allowing even friends and family see anything. That way people will be forced to figure out how to use the settings properly! – however, how do people think companies can exist if not from advertising? Google Mail reads your emails and shows relevant ads for pete’s sake!  Anyway, I’ve said nuff on this.  Here’s what Mashable says.

Other bit of news since last update – LOST has finally ended! And the major thing that I thought after watching it was….where’s the polar bear?


For us involved in communicating with audiences in an online realm on behalf of a client, the social media debate (and more specifically privacy issues) rages on.

It seems to be an almost daily occurrence now where there are articles taking either side of this argument. With case studies of companies using Twitter to great effectiveness, to articles demanding we be honest about your Facebook or Twitter ROI to then articles banding people worried about privacy issues as Luddites.  It would appear that the jury is most definitely ordering in more food and settling for a long spell of deliberating before they make a judgement on the business benefits of social media.

What I find ironic with all this scare mongering to do with how much data Google, Facebook, Twitter have on each of its users (not to mention all the data the credit card companies hold!) is the fact that many many many people are perfectly happy to continue providing information to these companies. 75% of consumers want mobile geo-targeting, which allows customised offers from local stores and companies a massive possibility for companies to create direct, positive, and meaningful communications with their customers in real time. To the bewildering fact that there is now a site dedicated to publishing all your credit card transactions online. Well, all transactions you make with your ‘Blippy’ card. I’m assuming its taking its inspiration from store loyalty cards. Personally, I really struggle to find the benefit for this service. Then again, 1 month , 2,500 people, and over $200,000 of transactions later say I don’t get it.Whatever the critics say, it’s clear that audiences are willing to share personal information online with companies in return for goods or services.

Simply put, Facebook has changed the settings to increase the ‘sophistication’ of its privacy settings. The Electronic Privacy Information Centre (EPIC) complains that they are too ‘sophisticated’ and difficult for the average Joe to understand and that Facebook is sending personal information out across cyber-space for all to view. Facebooks’ come back – “They must trust that we’re doing the right thing for them. The fact we’re not driven entirely by commercial concerns gives us the flexibility to put consumers first”, which to be honest isn’t too comforting to me! But then, I’ve found their settings easy to understand. But then my name’s not Joe, so, who knows. The FB Privacy wars continue…

More on this:

View of Edinburgh from Edinburgh CastleWow, it’s been a while since my last post – my bad!

A lot has happened since then, most important being that I’ve moved from my home town of Dublin, Ireland to Edinburgh, Scotland!

I’m now working as an SEO Specialist for Dmarkable – the online marketing section for PR company, Beattie Communications.  Have only been here a little while, but really enjoying it – keeping busy and getting to wax lyrical about the wonders on online marketing to a whole new country! So far no haggis or anything deep fried but I have seen my fair share of kilts and hear ‘och aye’ on pretty much a daily basis.

In between meetings with clients, I’ve been able to read up on all stuff that I didn’t have time for previously…as well as checking out some pretty cool sites.  I plan on commenting on these as and when I see/ read/ digest them.

Most recently I’ve been playing around on Google Wave.  Still finding my way around it – have no idea if I’m using it correctly, but thoroughly enjoying the instant messaging influence.  It reminds me of a mix between Twitter, Email, Facebook, and Project Planner software.  You can organise ‘Waves’ on any topic you wish, people can search for these topics and join/ collaborate with you on said topics – Simples! As a certain cravat wearing mammal is fond of saying.

So far I’ve joined a WhiskyWave, which seems to be going splendidly. Don’t you just love it when work and pleasure combine?  Am planning on creating a couple of waves myself – one on SEO in Scotland, and another on New in Edinburgh.

Will update as they occur. In the meantime my Google Wave address (or Wavdress as I like to call it)  is

While I’m at it, my Twitter account is



First work done on FreightFox was to rearrange the home page and add text that explained what the site was about and how to use it. This was to help SEO but more importantly to benefit the user’s experience.

Once that was completed, I set about editing the meta tags to include keywords and creating text on pages to include keywords also.

Following this, I set about tackling the question of how to develop news, job and resource sections.  This resulted in deciding to create an entirely new site with it’s own .ie domain name.  I also decided to use WordPress to publish it.  This was decided from a number of factors: time, cost, and ease of use for future administrators of the site.

After conducting research on the themes available, I settled on Atahualpa as it was easily customisable and provided the core parts needed.

Plugins used:

  • Add to Any
  • All in One SEO
  • Bad Behaviour
  • Breadcrumb NavXT
  • Contact Form 7
  • Executable PHP Widget
  • Google Ajax Search
  • Hackadelic Sliding Notes
  • OIOPublishers
  • PS Auto Sitemap
  • Register Plus
  • Report Post
  • Role Manager
  • SpamShiv Lite
  • WP-RSS Import
  • WP to Twitter

I also worked with a programmer to develop our own FreightFox plugin. This enables us to relate pages to each other based on certain topics. The idea behind this is so that when someone posts a press release, they can relate it to their profile on FreightFox.

Aside from the actual creation of the site, I have also developed FreightFox’s online presence through the creation of a Facebook page and Twitter Account, as well as publishing press releases online and leaving comments on industry specific blogs and forums where possible.

I also created and implemented a number of email campaigns, announcing the launch of the site, as well as promotions for the printed directory itself. This was done using Constant Contact.

I also designed a number of designs for the site also, using Adobe Photoshop and Adobe Illustrator.

I also managed PPC campaigns for FreightFox using Google AdWords and Yahoo! Search Marketing.

Malahide Promotions were asked to work on promoting the Irish International Freight Association (IIFA) upcoming Diploma course.  The following campaign was decided upon:

  • Press releases announcing the diploma course were placed:
    • In the IIFA newsletter and on their website,
    • On Chambers Ireland website and magazine,
    • On online press release sites such as, and
    • Submitted to trade magazines and newspapers
  • Creation of video to be posted on the IIFA website and YouTube.  Press releases were created announcing the use of YouTube as an advertising medium for the diploma and distributed as the previous press releases.
  • Creation of Facebook page for the IIFA, with the view of providing course information for the participants as well as providing a space for them to discuss issues or topics.

The success of this campaign was evident from a full attendance of the course.  Additionally, the publicity of the IIFA has been greatly increased through these efforts.


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