Lara's Log

Posts Tagged ‘web design

These days I’m working for the online marketing arm of the UK’s largest PR company. Dmarkable offer a range of internet marketing services from SEO to web hosting, PPC to web design. I have been here for about half a year and am settling in nicely.

Recent challenges have come from on of our clients who sells cruises. With the recent volcano chaos in Iceland, we’ve been working with them to make sure they get as much mileage out of this event as possible. Every cloud (even ash ones) have silver linings it would appear!

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I worked with Annette Cashell to create this site from scratch.  I used WordPress for this site as it met with the time, budget and usability constraints.

The theme used is the Diet Theme, with a different main image.

After consulting with Annette, it clear that she wanted to be recognised for qualified pilates classes in Malahide and Portmarnock.  With this in mind, the name malahidepilates.com was selected and the text on the site was created to optimise the site for keywords such as “pilates classes in Malahide”.

I recommended that the site structure contain pages titled About Pilates, Benefits of Pilates in order to help with the sites’ SEO.

I worked with Annette to write the text of the site, to maximise its SEO – including keywords in the text and in the meta tags and images.

I have also subsequently added a flash video to the home page, which cycles through testimonials from her clients.

Maggie came to me with a site that she had already created, but needed to bring it on a little farther. She had already selected a WordPress theme but required a bit more tweaking to get it as she wanted.

This included ensuring there was a header image for each page. In order to accomplish this, we had to transfer the site to a new hosting service and edit the some of the code.

She also wanted Upcoming Course dates to appear in the top right hand column.

Originally there was the idea of creating a splash page for this site – however this was discarded as it would damage Google rankings and also require an extra step for users to access the information they are looking for.

I worked with Maggie to create text that helped with her Google Rankings. This has resulted in her placing on the first page for her keywords, “Baby Massage Dublin”.

I also helped her with her Google AdWords campaign, advising her on how to get the best return for her investment.

Malahide Promotions are the publishers of the Irish Supply Chain Management Directory and it’s companion website, FreightFox.com.  Though I was originally brought on to develop the FreightFox site, I also created a site for MalahidePromotions as they had none previous to this.

The site is a small brochure style site, describing the work they do and links to the FreightFox website.

Site: www.malahidepromotions.com
Date: 2008


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